Monday, 31 July 2017

B. Makeup | Cruelty Free & 100% Vegan

A few months ago B Makeup officially launched their new cruelty free and 100% vegan makeup at Superdrug. Now although B. have been around for a few years with other beauty products and tools such as - makeup cleansers, sponges, brushes etc, they have only now expanded into cosmetics (yayy!). B. makeup is packed with everything you can think of, like: foundation, bronzer, blush, concealer, eyeshadow, eyeliner, mascara, lipstick, liquid lipstick, brow products and even pigments. There are so many amazing products to experiment with and the best thing is - they are drugstore priced!

Products Shown: 
Sculpt & Contour Stick / Flawless Matte Foundation / Matte Lipstick 'boom shakalaka' / Lip & Cheek Tint / Duo Liner / Matte Liquid Lipstick 

This new makeup from B. is nicely designed in a black monochromatic packaging that is simplistic but pleasing on the eye They are also so many amazing variation of colours and tones available it's hard to chose. Therefore, I have tested out a few products over on my YouTube channel (subscribe here) to help you. Check out my video below. 

B. Must-Trys:

Pro Contour Stick in 'Universal' here
Flawless Matte Foundation here
Velvet Matte Liquid Lipstick in 'Ravenous' here
Duo Liner here

In the video I explain what I think of each product but I want to elaborate further on my favourite pieces: 

Pro Contour Stick
This is a dual sided Sculpt & Highlight stick that is used to contour and highlight certain areas of the face. This is a great every day product because it's very quick and easy to use. The formula is very creamy smooth and it's super blend-able. The contour side give my face a beautiful chiselled but flawless finish and the highlight side is perfect for the brow bone, nose, cupids bow and brightening the inner corners of the eyes. It is also nice for highlighting your cheek bones, however, I prefer to use a powder highlight for more intensity. 

I recently used this Pro Contour Stick to recreate Kim Kardashian's 5 minute makeup routine (see it here) - it worked a treat!

Duo Liner
This is another favourite of mine because it is very hard to find good liner pens at the drugstore - they are either really dry or smudge like crazy. This one from B. is amazing, it's duo ended for a thick or thin wing and it's very easy to use. I like to use the thin side for my upper lash line and creating the line of my flick (wing). I then like to use the thicker side to fill in the tail of my flick and make my wing broader (see what I mean in my video tutorial above). Hope this makes sense, haha! It is also super black and transfer-free (stays in place all day).

Velvet Matte Liquid Lipstick
Like with every other makeup brand these days, liquid lipsticks are so popular. There are so many different finishes such as - matte, satin, glossy, metallic and... there are bound to be others in the making, right?! This one from B. is in a matte finish however it is a velvet matte, which is much more comfortable than a full-on matte finish. It glides on so smoothly and doesn't feel thick or cake-y on the lips. Also, it doesn't emphasis too many lines on my lips or crack up when I smile - whoop whoop!

I'm very impressed by the new makeup bits from B. Makeup. What's not to love?! The pigmentation is on-point, reasonably drugstore priced, it's cruelty free and vegan, plus there are so many products and shades to chose from - can't wait to try more!

Check out the full B. Makeup range at 

Thank you for stopping by

Jodie x

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